MAKE IT MEMORABLE.
There are enough boring brands. GG isn't interested in being another one.
// ABOUT GG
BUILT FOR THE UNUSUAL.
GG is a small independent brand built around questionable ideas, good design and things you probably didn't need - but definitely want.
GG
GG / 001
ORIGINAL ISSUE
GG
// THE STORY
WHO IS GARY?
01 / 04
Gynecologist Gary started with a simple idea: take an absurd character, build a world around him, and put that world on things people can actually wear.
Gary isn't really a doctor. He's a character. GG is the brand that grew out of him.
The original Gynecologist Gary identity was deliberately ridiculous - part fake professional, part internet character, part excuse to make strange products.
As the project grew, the identity started to evolve. GG became the cleaner, simpler mark that could exist beyond one character.
Same attitude. Less explanation.
// OPERATING PRINCIPLES
NO ORDINARY.
KEEP IT WEIRD.
The best ideas usually start somewhere slightly ridiculous.
DESIGN FIRST.
A joke gets attention. Good design makes people keep it.
DON'T TAKE IT TOO SERIOUSLY.
Life is already serious enough. Your hoodie doesn't need to be.
// THE IDENTITY
FROM GARY TO GG.
ORIGINAL IDENTITY
GYNECOLOGIST
GARY
The character. The lore. The original operation.
→
CURRENT IDENTITY
The mark. The products. The next chapter.
GG